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Case Study
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Transforming Wellness Coaching: A Social Media Branding Case Study

Enhancing Reach and Engagement: A Social Media Branding Case Study for Wellness Coaches

Vikas Rajput, a Wellness Coach based in Uttarakhand, faced several challenges in establishing a strong online presence, building trust with potential clients, and expanding his social reach and engagement. To address these hurdles, he decided to implement a comprehensive Social Media Branding strategy. This case study delves into the challenges faced by Vikas Rajput’s wellness coaching business and how implementing Social Media Branding transformed his online presence and lead generation.

Challenges Faced by Wellness Coach Business:

  1. Social Presence: Limited visibility and engagement on social media platforms.
  2. Business Trustability: Establishing credibility and trust with potential clients.
  3. Social Reach: Expanding the reach to a larger audience.
  4. Engagement: Increasing interaction and engagement with followers.
  5. Lead Generation: Generating high-quality leads for wellness coaching services.

Implementing Social Media Branding:

Vikas Rajput’s team devised a comprehensive Social Media Branding strategy to address these challenges. This included:

  1. Content Strategy: Creating engaging and informative content related to wellness, health, and fitness.
  2. Platform Selection: Identifying and focusing on key social media platforms where the target audience is most active.
  3. Consistent Branding: Maintaining a consistent brand image and voice across all social media channels.
  4. Engagement Tactics: Actively engaging with followers through comments, messages, and interactive posts.
  5. Lead Generation Campaigns: Running targeted lead generation campaigns to attract potential clients interested in wellness coaching.

Results Achieved:

  1. 16 Times More Reach: The implementation of Social Media Branding resulted in a significant increase in reach, with an average of 2 million people reached every month.
  2. Increased Engagement: Engagement levels soared, with an average of 7 lac engagements per month, including likes, comments, and shares.
  3. Lead Generation: The lead generation campaigns proved successful, generating over 10000 high-quality leads every month.
  4. Enhanced Trust and Credibility: The consistent and informative content helped establish Vikas Rajput as a trustworthy and credible wellness coach.


By implementing Social Media Branding, Vikas Rajput’s wellness coaching business was able to overcome its initial challenges and achieve remarkable results. The increased reach, engagement, and lead generation not only boosted the business’s online presence but also led to higher client trust and ultimately, high ticket sales. This case study highlights the importance of a well-executed social media branding strategy for wellness coaches looking to expand their reach and engagement in the digital age.

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